The Rowe Farms chain of butchery/grocery stores philosophy is the best approach to healthy eating is to consume sustainably raised, locally grown, minimally processed, organic foods. The challenge is to convey this message in the Rowe Farm store design, packaging and marketing material. I have been working with Rowe Farms  for over 4 years evolving the brand and creating a graphic standard of packaging and marketing material design including: design and rollout of new packaging model across all meat products; frozen private label projects; in-store marketing material and online promotional graphics; new store design - layout and signage.